Bangalore Gastro Centre

Always-on Google Ads + SEO for a specialist gastro hospital.

Year

2024

Sector

Healthcare · Gastroenterology

Channels

Google Ads · SEO

Outcome

Efficient local enquiries

Bangalore Gastro Centre (BGC) Hospitals is a specialist gastroenterology and digestive-care hospital based in Bengaluru, offering services spanning endoscopy, gall bladder and hernia surgery, piles and fistula treatment, and broader gastro-care. As a healthcare provider competing in a busy metro market, BGC depends on a steady flow of qualified local patient enquiries to fill consultation and procedure slots.

The client engaged us to run an always-on digital-marketing programme combining paid search, analytics, and SEO, with the goal of growing patient enquiries from in-and-around Bengaluru while keeping cost-per-lead efficient for a price-sensitive healthcare category.

Client Brief

BGC needed a dependable patient-acquisition engine: Google Ads to capture high-intent searches for specific conditions and procedures, paired with an organic foundation that would reduce long-term reliance on paid media. The brief emphasised efficient cost-per-conversion, strong local visibility in Bengaluru, and consistent month-on-month growth in users and enquiries.

The work also called for content and off-page SEO to build domain authority around condition- and procedure-led keywords, ensuring the hospital steadily improved its organic reach alongside its paid campaigns.

Campaign & Funnel Experience Strategy

We built a tightly themed Google Search programme around the hospital's core procedures and conditions, so that high-intent local searchers were guided to clear, conversion-focused enquiry paths. Campaigns were structured for efficiency, with bidding optimised toward conversions and budgets concentrated on Bengaluru to maximise relevance.

Alongside paid search, an organic content and Q&A layer (including platforms like Quora) was used to capture informational intent earlier in the patient journey, building familiarity and trust before the enquiry stage.

The Idea Behind the Strategy

The guiding principle was efficient, high-intent local capture. In healthcare, patients search by specific symptom or procedure, so the strategy prioritised matching those searches precisely and converting them at a low, sustainable cost rather than chasing broad reach.

The second principle was reducing paid dependence over time. By investing consistently in SEO and content, the programme was designed so organic search — already the dominant traffic source — would carry an increasing share of enquiries as authority compounds.

Technical & Martech Architecture

The programme combined Google Ads with GA4 analytics for tracking users, sessions, and conversions, allowing performance to be monitored and optimised week to week. Conversion tracking tied ad spend directly to enquiry volume and cost-per-conversion.

An ongoing off-page SEO operation built large volumes of backlinks around procedure and condition keywords each month, strengthening domain authority and supporting the organic-search channel that drives the majority of the site's traffic.

In a representative month, the programme delivered roughly 18 enquiries from Google Ads at a cost-per-conversion in the region of ₹650–700, with organic search consistently the largest traffic source (around three-quarters of users) and month-on-month growth in both users and sessions. Projected across a full year, this points to an estimated low-to-mid hundreds of patient enquiries and several hundred thousand cumulative backlinks built, with organic traffic growing steadily as authority compounds.

The stack we run on.

Google Ads
Meta
Google Analytics
Tag Manager
Looker Studio
HubSpot
Google
Semrush
Google Ads
Meta
Google Analytics
Tag Manager
Looker Studio
HubSpot
Google
Semrush
Google Ads
Meta
Google Analytics
Tag Manager
Looker Studio
HubSpot
Google
Semrush
Google Ads
Meta
Google Analytics
Tag Manager
Looker Studio
HubSpot
Google
Semrush

Tools we know inside-out, chosen because they ship measurable outcomes, not because they look good in a deck.

Our work is best reflected through our clients experiences

Our happy clients always say,
how they are satisfied with
our service.

We knew our work was good but we weren't reaching the right clients. Avantus helped us position ourselves properly and built a consistent presence across channels. The enquiries coming in now are much more aligned with the kind of projects we want.

Vineet Mittal

Head of Marketing, House of Blue Beans

We were skeptical about hiring a marketing agency for a business like ours. But Avantus asked the right questions, kept things practical, and didn't oversell. The campaigns were targeted and the results were gradual but real.

Apoorva Dey

CEO, Hi-Q Design Inc

What stood out was how organized they were. Clear timelines, consistent communication, and campaigns that actually matched our brand. Our marketing feels more put together now and the leads have improved in both volume and quality.

Shubhangi

Chief of Staff, Flipspaces

In the Digital precious metal space, trust is everything. Avantus was thoughtful about how they positioned us, nothing was sensationalized, everything was credible. They helped us grow our user base while keeping the brand tone intact.

Srinivas

CEO, eBullion

We've worked with a few agencies before and the difference with Avantus was that they actually understood the wedding and events market. The campaigns were well timed, the creative was on point, and we saw a clear uptick in bookings during peak season.

Ranjeeth

CMO, The Tamarind Tree

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