Interpretation and Definitions

Interpretation

Words with capitalised initial letters carry specific meanings as defined below. These definitions apply whether the terms appear in singular or plural form throughout this document.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for you to access our services or certain parts of our website.

Affiliate means any entity that controls, is controlled by, or is under common control with Avantus, where control means ownership of 50% or more of shares or voting rights.

Company refers to Avantus, with offices in Dubai, Bangalore, and the USA. Throughout this policy, Avantus may also be referred to as “We”, “Us” or “Our”.

Cookies are small files placed on your device by a website that store browsing and preference data to enhance your experience.

Country refers to the United Arab Emirates, India, and the United States of America, being the countries in which Avantus operates.

Device means any device used to access our website or services, including computers, mobile phones, and tablets.

Personal Data is any information that relates to an identified or identifiable individual.

Service refers to our website and the services accessible through it.

Service Provider means any third party engaged by Avantus to support, facilitate, or improve our services, including analytics providers, communication platforms, and technology partners.

Usage Data refers to data collected automatically through your use of our website, such as pages visited, time spent, and device information.

Website refers to Avantus, accessible at www.weareavantus.com.

You means the individual accessing our website or the company or legal entity on whose behalf that individual is acting.

Collecting and Using Your Personal Data

Types of Data We Collect

Personal Data

When you interact with our website or reach out to us about our services, we may ask you to share certain personally identifiable information. This may include your name, email address, phone number, company name, and job title. You are never required to share more than you are comfortable with.

Usage Data

Usage Data is collected automatically when you visit our website. This may include your device's IP address, browser type and version, the pages you visit on our site, the time and date of your visit, time spent on individual pages, and other diagnostic data that helps us understand how our website is being used.

If you access our website through a mobile device, we may also collect information such as your mobile device type, unique device identifier, mobile operating system, and the type of mobile browser you use.

Tracking Technologies and Cookies

We use cookies and similar tracking technologies to understand how visitors interact with our website, to remember your preferences, and to improve your experience over time. The technologies we use include:

Cookies or Browser Cookies, A cookie is a small file placed on your device by our website. You can instruct your browser to refuse cookies or to alert you when a cookie is being sent. Please note that some parts of our website may not function correctly if cookies are disabled. Unless you have adjusted your browser settings to refuse cookies, our website will use them.

Web Beacons, Certain pages on our website and emails we send may contain small electronic files known as web beacons, also referred to as pixel tags or clear gifs. These allow us to count users who have visited specific pages or opened an email, and to gather general website usage statistics.

We use both Session Cookies, which are deleted when you close your browser, and Persistent Cookies, which remain on your device until they expire or you delete them. The cookies we use fall into the following categories:

Necessary Cookies, Type: Session Cookies. These are essential for the website to function correctly. They authenticate users, prevent fraudulent activity, and enable the core features of our service. We only use these cookies to provide the service you have requested.

Preference Cookies, Type: Persistent Cookies. These remember choices you make on our website, such as your language preference or login details, so you do not have to re-enter them on every visit.

Analytics Cookies, Type: Persistent Cookies. These help us understand how visitors use our website so we can continue improving the experience. The data is aggregated and anonymous.

How We Use Your Personal Data

Avantus uses the personal data we collect for the following purposes:

To provide and maintain our services, including monitoring usage to ensure our website and services are performing as expected.

To manage your enquiries and requests, including responding to messages submitted through our contact form or sent to us directly by email.

To send you relevant information, including updates about our services, industry insights, and marketing communications that we believe may be of interest to you. You can opt out of these communications at any time.

To fulfil a contract or service engagement, including the delivery of marketing, technology, and creative services you have engaged Avantus to provide.

To improve our services, using data analysis, usage trends, and feedback to evaluate and enhance our website, content, and service offering.

For business continuity purposes, including evaluating potential mergers, acquisitions, restructuring, or asset transfers where client data may form part of the assets involved.

To comply with legal obligations, including responding to lawful requests from government authorities or courts where required.

Sharing Your Personal Data

We do not sell your personal data. We may share it in the following limited circumstances:

With Service Providers who support our operations, such as website hosting, analytics, email marketing, and CRM platforms. These providers are required to handle your data in accordance with this Privacy Policy.

With Affiliates and Group Companies, who are also required to follow the same privacy standards set out here.

With Business Partners, where relevant and with your awareness, to offer products, services, or opportunities that may be relevant to you.

In connection with a Business Transfer, such as a merger, acquisition, or sale of company assets, where personal data may be among the assets transferred. We will notify you before any such transfer takes effect.

When required by Law, if we are legally obligated to disclose your information in response to a valid request from a public authority, court, or regulatory body.

With your explicit consent, for any other purpose not covered above.

Retention of Your Personal Data

We keep your personal data only for as long as is necessary to fulfil the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. Usage and analytics data is generally retained for a shorter period unless it is needed to improve the security or performance of our services, or where we have a legal obligation to retain it longer.

Transfer of Your Personal Data

Avantus operates across the UAE, India, and the USA. Your personal data may be processed and stored in any of these locations or by third party service providers operating in other countries. By using our website and submitting your information, you consent to this transfer.

We take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy, regardless of where it is processed. We will not transfer your data to any organisation or country unless adequate data protection controls are in place.

Deleting Your Personal Data

You have the right to request the deletion of personal data we hold about you. If you would like us to delete your information, please contact us at info@weareavantus.com and we will action your request promptly. Please note that in some cases we may be required to retain certain data to fulfil a legal obligation or resolve an active dispute.

Security of Your Personal Data

Protecting your personal data is something we take seriously. We use commercially reasonable technical and organisational measures to safeguard the information you share with us. That said, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. If you ever have a concern about the security of your information, please reach out to us directly.

Children's Privacy

Our website and services are not directed at anyone under the age of 13. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has shared personal information with us, please contact us immediately at info@weareavantus.com and we will take steps to remove that information from our records as quickly as possible.

Links to Other Websites

Our website may contain links to third party websites that are not operated by Avantus. If you follow a link to another site, we encourage you to review that site's Privacy Policy before sharing any personal information. We have no control over and accept no responsibility for the content, privacy practices, or data handling of any third party websites.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our services evolve or as legal requirements change. When we do, we will update the date at the top of this page and, where appropriate, notify you by email or through a notice on our website. We encourage you to review this page periodically so you are always aware of how your data is being used.

Get in Touch

If you have any questions about this Privacy Policy, want to exercise your data rights, or simply want to speak to a real person about how we handle your information, we would love to hear from you.

Avantus — info@weareavantus.com — Dubai | Bangalore | USA — www.weareavantus.com