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bnbme homes — bnbme homes

bnbme homes

Multi-brand Google & Meta paid programme for luxury holiday homes.

Year
2024
Sector
Luxury holiday homes
Channels
Google Ads · Meta
Outcome
~290 leads/mo · 2 brands

bnbme (bnbme homes — "holiday homes by hoteliers") is a Dubai-based luxury short-term rental and holiday-homes management company, bringing a hotelier's standard of service to the vacation-rental market across the UAE. The business also operates a related brand, Glamper, and depends on a consistent flow of guest and owner enquiries across Dubai and the wider Emirates.

The client engaged us to run a multi-brand, multi-channel paid programme across Google Ads and Facebook Ads, supported by analytics, to drive bookings and enquiries efficiently across its core UAE markets.

bnbme homes — bnbme homes
bnbme homes — bnbme homes

Client Brief

The brief was to generate a steady volume of qualified enquiries for both bnbme and Glamper while controlling cost-per-lead across two platforms and multiple property propositions. With demand concentrated in Dubai but spread across the Emirates, campaigns needed precise geographic focus and continuous weekly optimisation.

The programme also needed clear, comparative reporting across brands and channels, so spend could be shifted toward the best-performing combinations of platform, property, and location.

bnbme homes — bnbme homes

Campaign & Funnel Experience Strategy

We ran concurrent Google and Facebook campaigns across both brands, using search to capture high-intent booking demand and social to drive discovery and remarketing. Each week, spend, clicks, leads, and cost-per-lead were reviewed per channel and per brand, allowing budget to flow to the most efficient combinations.

The funnel was managed to balance volume and efficiency, with Facebook often delivering lower cost-per-lead on certain property types and Google anchoring high-intent capture, while UAE geo-targeting kept traffic relevant.

bnbme homes — bnbme homes

The Idea Behind the Strategy

The guiding idea was portfolio-level efficiency: treating bnbme and Glamper as a managed set of campaigns where budget continuously moved toward whichever brand, channel, and location delivered the best cost-per-lead in a given week.

The second principle was disciplined geo-focus. With Dubai driving the bulk of demand and the rest of the Emirates contributing meaningfully, the strategy concentrated spend where conversion was strongest while testing secondary markets for incremental volume.

bnbme homes — bnbme homes

Technical & Martech Architecture

The programme combined Google Ads and Meta Ads with analytics tracking users, sessions, behaviour, and goal conversions by city and channel. Detailed per-period, per-channel cost-and-lead reporting tied spend directly to leads and cost-per-lead for each brand.

Source/medium and UAE location reporting were used to attribute performance precisely and to rebalance budget across brands, platforms, and Emirates on a weekly basis.

bnbme homes — bnbme homes
bnbme homes — bnbme homes

Across a representative month, paid activity for bnbme delivered roughly 145–150 leads at a blended cost-per-lead in the region of ~AED 197 (all channels), with Glamper adding around 145 leads at a notably lower blended cost-per-lead (~AED 48). Projected across a year, this points to an estimated figure in the low-to-mid thousands of combined leads across both brands, driven by continuous cross-channel optimisation.

The stack we run on.

  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
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