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The Creative Kitchen — The Creative Kitchen

The Creative Kitchen

Always-on Google Ads programme for premium catering enquiries.

Year
2024
Sector
Luxury catering
Channel
Google Ads
Outcome
50–70 enquiries/wk

The Creative Kitchen is a luxury catering brand based in Bengaluru, delivering premium catering experiences for events, celebrations, and corporate functions. Operating in a competitive, occasion-driven market, the business relies on a consistent stream of enquiries from prospective hosts and event planners, concentrated heavily in its home city.

The client engaged us to run a performance-led digital programme — primarily Google Ads supported by analytics and organic channels — to generate high-quality catering enquiries efficiently and predictably week over week.

The Creative Kitchen — The Creative Kitchen
The Creative Kitchen — The Creative Kitchen

Client Brief

The brief centred on dependable, cost-effective lead generation: capturing high-intent searches for premium catering in Bengaluru and converting them into enquiries at a controlled cost-per-conversion. With catering being a considered, comparison-driven purchase, the experience needed to convey quality quickly and make enquiring effortless.

Beyond paid search, the programme needed to grow engaged local traffic and maintain a healthy mix of new and returning users, building the brand's presence in its core market.

The Creative Kitchen — The Creative Kitchen

Campaign & Funnel Experience Strategy

We ran a continuous Google Search programme optimised around premium catering intent, with weekly management of spend, clicks, and conversions to hold cost-per-lead within an efficient band. Campaigns concentrated on Bengaluru, where the overwhelming majority of qualified demand sits, and funnelled visitors to clear enquiry actions.

Organic and direct channels were nurtured in parallel to support paid search, improving engagement quality and ensuring the brand captured both active-intent and returning visitors.

The Creative Kitchen — The Creative Kitchen

The Idea Behind the Strategy

The guiding idea was consistency over spikes — a steady, well-managed flow of qualified enquiries the business could plan around, rather than volatile bursts. Weekly optimisation kept cost-per-conversion controlled even as demand fluctuated week to week.

The second principle was local dominance. Because catering is inherently geographic, the strategy prioritised owning high-intent searches within Bengaluru rather than diluting spend across broader, lower-converting geographies.

The Creative Kitchen — The Creative Kitchen

Technical & Martech Architecture

The programme paired Google Ads with GA4 analytics to track active users, sessions, engagement time, and conversions, enabling precise weekly optimisation. Conversion tracking linked spend directly to enquiry volume and cost-per-lead across each reporting period.

Channel-group and location reporting were used to monitor the balance of paid search, organic, and direct traffic, and to confirm Bengaluru's dominance so budgets stayed focused where conversion was strongest.

The Creative Kitchen — The Creative Kitchen
The Creative Kitchen — The Creative Kitchen

In representative weeks, the programme generated roughly 50–70 catering enquiries per week through Google Ads at a cost-per-conversion broadly in the ₹270–360 range, with several hundred active users weekly and Bengaluru consistently the top city. Projected across a year, this points to an estimated figure in the low thousands of enquiries, sustained by efficient, consistently managed paid search.

The stack we run on.

  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
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Tools we know inside-out, chosen because they ship measurable outcomes, not because they look good in a deck.

Our work is best reflected through our clients experiences

Avantus

Our happy clients always say,
how they are satisfied with
our service.

We knew our work was good but we weren't reaching the right clients. Avantus helped us position ourselves properly and built a consistent presence across channels. The enquiries coming in now are much more aligned with the kind of projects we want.

Vineet Mittal

Head of Marketing, House of Blue Beans

We were skeptical about hiring a marketing agency for a business like ours. But Avantus asked the right questions, kept things practical, and didn't oversell. The campaigns were targeted and the results were gradual but real.

Apoorva Dey

CEO, Hi-Q Design Inc

What stood out was how organized they were. Clear timelines, consistent communication, and campaigns that actually matched our brand. Our marketing feels more put together now and the leads have improved in both volume and quality.

Shubhangi

Chief of Staff, Flipspaces

In the Digital precious metal space, trust is everything. Avantus was thoughtful about how they positioned us, nothing was sensationalized, everything was credible. They helped us grow our user base while keeping the brand tone intact.

Srinivas

CEO, eBullion

We've worked with a few agencies before and the difference with Avantus was that they actually understood the wedding and events market. The campaigns were well timed, the creative was on point, and we saw a clear uptick in bookings during peak season.

Ranjeeth

CMO, The Tamarind Tree

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