Hi-Q Design Inc

SEO, LinkedIn outreach & email demand programme — B2B steel detailing.

Year

2024

Sector

Structural steel · BIM

Channels

SEO · LinkedIn · Email

Outreach

600+ requests/wk

HI-Q Design Inc is a structural steel detailing, CAD, and BIM engineering-services provider serving a primarily North American B2B audience, with offerings spanning steel detailing, drafting, engineering design, and BIM services. The business operates across two web properties (HI-Q Online and HI-Q Design Inc) and depends on reaching engineering and construction decision-makers in a specialised, high-consideration market.

The client engaged us to run a multi-channel B2B demand programme combining SEO, LinkedIn outreach, and email marketing, aimed at building visibility, connections, and qualified conversations in a niche technical category.

Client Brief

The brief was to grow qualified B2B engagement in a specialised market with limited search volume: improving rankings for technical service keywords, building targeted LinkedIn connections with relevant decision-makers, and running email campaigns to nurture prospects. Growing new-user traffic across both web properties was a core objective.

Because the category is narrow and technical, the programme needed to combine the slow-build of SEO with the directness of LinkedIn outreach and email, rather than relying on any single channel.

Campaign & Funnel Experience Strategy

We ran a coordinated outbound-plus-organic motion: LinkedIn outreach with staged connection requests and follow-ups to reach engineering and construction decision-makers, email campaigns to nurture and re-engage, and an SEO programme targeting technical service keywords across both sites. Outreach cadence was scaled week over week to grow accepted connections and replies.

The funnel was designed so LinkedIn and email generated direct conversations while SEO gradually lifted rankings for high-value terms, compounding visibility over time.

The Idea Behind the Strategy

The guiding idea was direct targeting in a thin-search market. With limited organic demand for niche detailing and BIM terms, the strategy leaned on LinkedIn and email to proactively reach the specific decision-makers who matter, rather than waiting for inbound search.

The second principle was compounding authority. SEO and content were treated as a long-term asset to lift rankings for technical keywords and steadily grow new-user traffic, reducing reliance on outbound over time.

Technical & Martech Architecture

The programme combined LinkedIn outreach tooling, an email-marketing platform (tracking sends, opens, and clicks across campaigns), and analytics across both web properties to monitor new users and engagement. Rank tracking monitored target keyword positions and domain/page authority over time.

This stack tied outreach volume, email engagement, and ranking movement together into a measurable B2B demand programme spanning both HI-Q web properties.

In representative weeks, LinkedIn outreach scaled to 600+ connection requests with rising accepted connections and replies, email open rates climbed into the high-teens-to-twenties percent range, and new-user traffic grew sharply week over week (notably a near-doubling on one property). Projected across a year, this points to an estimated tens of thousands of targeted outreach touches, steadily improving rankings on core technical keywords, and meaningful cumulative growth in qualified B2B conversations.

The stack we run on.

Google Ads
Meta
Google Analytics
Tag Manager
Looker Studio
HubSpot
Google
Semrush
Google Ads
Meta
Google Analytics
Tag Manager
Looker Studio
HubSpot
Google
Semrush
Google Ads
Meta
Google Analytics
Tag Manager
Looker Studio
HubSpot
Google
Semrush
Google Ads
Meta
Google Analytics
Tag Manager
Looker Studio
HubSpot
Google
Semrush

Tools we know inside-out, chosen because they ship measurable outcomes, not because they look good in a deck.

Our work is best reflected through our clients experiences

Our happy clients always say,
how they are satisfied with
our service.

We knew our work was good but we weren't reaching the right clients. Avantus helped us position ourselves properly and built a consistent presence across channels. The enquiries coming in now are much more aligned with the kind of projects we want.

Vineet Mittal

Head of Marketing, House of Blue Beans

We were skeptical about hiring a marketing agency for a business like ours. But Avantus asked the right questions, kept things practical, and didn't oversell. The campaigns were targeted and the results were gradual but real.

Apoorva Dey

CEO, Hi-Q Design Inc

What stood out was how organized they were. Clear timelines, consistent communication, and campaigns that actually matched our brand. Our marketing feels more put together now and the leads have improved in both volume and quality.

Shubhangi

Chief of Staff, Flipspaces

In the Digital precious metal space, trust is everything. Avantus was thoughtful about how they positioned us, nothing was sensationalized, everything was credible. They helped us grow our user base while keeping the brand tone intact.

Srinivas

CEO, eBullion

We've worked with a few agencies before and the difference with Avantus was that they actually understood the wedding and events market. The campaigns were well timed, the creative was on point, and we saw a clear uptick in bookings during peak season.

Ranjeeth

CMO, The Tamarind Tree

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