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The Tamarind Tree — The Tamarind Tree

The Tamarind Tree

Google + Meta performance programme for a heritage resort & venue.

Year
2024
Sector
Heritage resort · Events
Channels
Google Ads · Meta
Outcome
100+ enquiries/wk

The Tamarind Tree is a heritage resort and event venue in Bengaluru, positioned around the promise to "live the heritage" — hosting weddings, celebrations, and experiential stays in a distinctive heritage setting. The business depends on a strong flow of event and stay enquiries, concentrated in Bengaluru but with relevance to nearby and international travellers.

The client engaged us to run a multi-channel performance programme across Google Ads and Meta (Facebook) Ads, supported by analytics and organic channels, to drive high-quality enquiries efficiently throughout the year.

The Tamarind Tree — The Tamarind Tree
The Tamarind Tree — The Tamarind Tree

Client Brief

The brief was to build a reliable, multi-channel enquiry engine: Google Ads to capture high-intent search demand and Facebook Ads to drive lower-cost, visually-led discovery for an aesthetically rich venue. Efficient cost-per-lead across both channels was a priority, as was maintaining strong engagement and a healthy share of returning visitors.

The programme also needed to grow engaged local traffic in Bengaluru while remaining visible to the broader audience relevant to a destination venue, including travellers from outside the city.

The Tamarind Tree — The Tamarind Tree

Campaign & Funnel Experience Strategy

We ran parallel Google and Facebook campaigns, using search to capture active venue and event intent and social to showcase the heritage setting and prompt enquiries from a visually engaged audience. Both channels were managed weekly to balance volume and cost, with Facebook delivering notably low cost-per-lead and Google driving higher-intent enquiries.

The funnel emphasised clear, frequent enquiry paths and strong creative, with engagement metrics monitored to ensure traffic quality stayed high across a relatively long, considered decision cycle.

The Idea Behind the Strategy

The guiding idea was channel complementarity: pairing high-intent search with discovery-led social so the venue captured both people actively looking and those who could be inspired to enquire. This blend lifted total volume while keeping blended cost-per-lead efficient.

The second principle was leading with atmosphere. For a heritage venue chosen largely on feel and aesthetics, the strategy foregrounded rich visual storytelling to build emotional pull before the practical enquiry.

The Tamarind Tree — The Tamarind Tree

Technical & Martech Architecture

The programme combined Google Ads and Meta Ads with GA4 analytics, tracking active users, engagement time, conversions, and the balance across paid search, organic, direct, and display. Per-channel cost-and-lead reporting allowed weekly optimisation of both platforms against cost-per-conversion.

Location and channel-group reporting confirmed Bengaluru's dominance while surfacing relevant out-of-city and international interest, informing how budget was allocated across search and social.

The Tamarind Tree — The Tamarind Tree
The Tamarind Tree — The Tamarind Tree

In representative weeks, the combined programme generated on the order of 100+ enquiries per week — roughly 85 from Google at about ₹270–280 cost-per-conversion and 15–19 from Facebook at a markedly lower ₹70–110 — with around 3,000+ active weekly users and Bengaluru the clear top city. Projected across a year, this points to an estimated figure in the multiple thousands of enquiries, driven by an efficient search-plus-social mix.

The stack we run on.

  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
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Tools we know inside-out, chosen because they ship measurable outcomes, not because they look good in a deck.

Our work is best reflected through our clients experiences

Avantus

Our happy clients always say,
how they are satisfied with
our service.

We knew our work was good but we weren't reaching the right clients. Avantus helped us position ourselves properly and built a consistent presence across channels. The enquiries coming in now are much more aligned with the kind of projects we want.

Vineet Mittal

Head of Marketing, House of Blue Beans

We were skeptical about hiring a marketing agency for a business like ours. But Avantus asked the right questions, kept things practical, and didn't oversell. The campaigns were targeted and the results were gradual but real.

Apoorva Dey

CEO, Hi-Q Design Inc

What stood out was how organized they were. Clear timelines, consistent communication, and campaigns that actually matched our brand. Our marketing feels more put together now and the leads have improved in both volume and quality.

Shubhangi

Chief of Staff, Flipspaces

In the Digital precious metal space, trust is everything. Avantus was thoughtful about how they positioned us, nothing was sensationalized, everything was credible. They helped us grow our user base while keeping the brand tone intact.

Srinivas

CEO, eBullion

We've worked with a few agencies before and the difference with Avantus was that they actually understood the wedding and events market. The campaigns were well timed, the creative was on point, and we saw a clear uptick in bookings during peak season.

Ranjeeth

CMO, The Tamarind Tree

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