WhatsApp
UrSpayce — UrSpayce

UrSpayce

Full-funnel paid, ABM & SEO engine for a workplace-management challenger.

Year
2024
Sector
Workplace tech · IWMS
Pipeline
~USD 2M · 300+ leads
Growth
0→1 PMF · 5× revenue

UrSpayce is an integrated workplace management application, bringing together modules for visitor management, desk booking, meeting-room booking, IT-infrastructure management, parking management, and more within a single platform. It competes directly with established global tools such as Envoy and Robin, targeting organisations across India, the Middle East, and the United States.

As a challenger in a category dominated by entrenched incumbents — and operating in markets where workplace-management software adoption varied widely — UrSpayce needed to both prove its value proposition and establish product-market fit while building an early customer base across multiple geographies.

UrSpayce — UrSpayce
UrSpayce — UrSpayce

Client Brief

UrSpayce engaged us at a pivotal early stage, with product-market fit yet to be established and several distinct go-to-market challenges. The platform was competing against well-known, established workplace-management tools; in India, where most offices did not yet use such software, the value proposition itself had to be sold; and generating leads from large companies in the United States was proving difficult.

The brief was to build a demand engine that could simultaneously create category awareness, drive free-trial sign-ups, and generate qualified enterprise leads across diverse markets — accelerating UrSpayce from early traction toward repeatable, scalable revenue.

UrSpayce — UrSpayce

Campaign & Funnel Experience Strategy

We deployed a full-funnel, multi-channel approach that paired demand capture with demand creation. Highly optimised Google search ads were built to convert existing high-intent demand into free-trial starts, while SEO targeted the substantial search interest in the category to provide a durable organic pipeline over time.

For enterprise and lower-awareness segments, AI-powered ABM against intent databases — sourced from G2 and ZoomInfo — was reinforced by LinkedIn ads and remarketing video ads, supporting email outreach and warming target accounts. The funnel was designed so that trial-driving performance channels and account-based enterprise motions worked together rather than in isolation.

UrSpayce — UrSpayce

The Idea Behind the Strategy

The guiding idea was to capture demand where it already existed while creating it where it did not. In high-search markets, paid search and SEO efficiently converted active intent into trials; in markets like India, where the category was nascent, ABM and LinkedIn were used to educate prospects and build the value proposition from the ground up.

The second principle was trial-led conversion for a long sales cycle. With cycles running three to six months, the strategy prioritised getting qualified prospects into the product via free trials early, then using account-based nurturing to move the resulting opportunities steadily toward closure.

UrSpayce — UrSpayce

Technical & Martech Architecture

The stack combined performance-marketing infrastructure — highly optimised Google search ads engineered around free-trial conversion — with intent-data targeting drawn from G2 and ZoomInfo to focus ABM on in-market accounts. LinkedIn ads and remarketing video ads extended reach and reinforced the outreach and ABM motions across the funnel.

Underpinning the demand-creation side, an SEO programme targeted around 20 keywords supported by high-quality backlink building, establishing the organic foundation the category's strong search demand warranted. Together these components formed a measurable engine spanning capture, creation, and nurturing of demand.

UrSpayce — UrSpayce
UrSpayce — UrSpayce

The programme generated over 300 leads, of which more than 80% were sales-qualified and treated as genuine opportunities. UrSpayce acquired its first 15 enterprise customers — including several large companies — with approximately 50 organisations signing up for trials, and built a sales pipeline worth around USD 2 million across a three-to-six-month cycle with an expected 30–40% conversion.

Most significantly, the work helped UrSpayce establish product-market fit and grow from zero to one within the first three months, generating roughly USD 170K in early revenue with further growth anticipated from retained clients. Building on that foundation, the company went on to scale its revenue fivefold over the following six months.

The stack we run on.

  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
  • Google AdsGoogle Ads
  • MetaMeta
  • Google AnalyticsGoogle Analytics
  • Tag ManagerTag Manager
  • Looker StudioLooker Studio
  • HubSpotHubSpot
  • GoogleGoogle
  • SemrushSemrush
arrow

Tools we know inside-out, chosen because they ship measurable outcomes, not because they look good in a deck.

Our work is best reflected through our clients experiences

Avantus

Our happy clients always say,
how they are satisfied with
our service.

We knew our work was good but we weren't reaching the right clients. Avantus helped us position ourselves properly and built a consistent presence across channels. The enquiries coming in now are much more aligned with the kind of projects we want.

Vineet Mittal

Head of Marketing, House of Blue Beans

We were skeptical about hiring a marketing agency for a business like ours. But Avantus asked the right questions, kept things practical, and didn't oversell. The campaigns were targeted and the results were gradual but real.

Apoorva Dey

CEO, Hi-Q Design Inc

What stood out was how organized they were. Clear timelines, consistent communication, and campaigns that actually matched our brand. Our marketing feels more put together now and the leads have improved in both volume and quality.

Shubhangi

Chief of Staff, Flipspaces

In the Digital precious metal space, trust is everything. Avantus was thoughtful about how they positioned us, nothing was sensationalized, everything was credible. They helped us grow our user base while keeping the brand tone intact.

Srinivas

CEO, eBullion

We've worked with a few agencies before and the difference with Avantus was that they actually understood the wedding and events market. The campaigns were well timed, the creative was on point, and we saw a clear uptick in bookings during peak season.

Ranjeeth

CMO, The Tamarind Tree

Stories of Transformation

Explore

Your next chapter starts here.