Quick answer: To claim your business in ChatGPT, sign in, open Business Hub from the sidebar, find your listing, verify your connection by phone, email, DNS record, or Shopify, wait for OpenAI's approval, then pass the Persona ID check. The blue check appears only after Persona approves you. OpenAI launched Businesses in ChatGPT in beta on 10 November 2026.
Key takeaways
You do not need an Ads account or an enterprise agreement to claim, and Dynamic Business reports the claim is free.
Persona identity verification unlocks edits, product feeds, insights, and agents.
Insights show mentions, website clicks, and discovery topics, never individual chats.
Business agents are limited to eligible US e-commerce and online service businesses for now.
OpenAI has not published a country list, and claiming does not change your visibility in ChatGPT.
What is a ChatGPT business profile (Businesses in ChatGPT)?
Businesses in ChatGPT is OpenAI's beta program that lets companies claim and manage how they appear in ChatGPT, which OpenAI says reaches 1.2 billion people each week. It has two parts:
Business Hub: a section in the ChatGPT sidebar where you claim your business, edit its details, add product information and view insights.
Business Agents: an AI assistant a business can publish so customers can ask about its offerings. For now, only eligible ecommerce and online service businesses in the US can create one.
Your business may already be listed. OpenAI's terms say it can create and show a listing whether or not you claim it.
How do you claim your business in ChatGPT?
The order matters: claim, get approved, complete Persona identity verification, then receive the blue check.
Open Business Hub. Sign in to ChatGPT and open Business Hub from the sidebar (or go to chatgpt.com/business-hub). You must own the business or be authorised to represent it.
Find your listing. Search by business name, select the matching listing and confirm the ChatGPT account you will use to manage it. If you run an eligible online business and it is missing, you may see an option to add it.
Verify your connection. Use a method OpenAI offers for your business: a code to the business phone, a code to the business email, a DNS TXT record on your domain, or a Shopify login. OpenAI reviews the claim and emails its decision. For DNS, Business Hub shows the exact host and value, so copy them as shown.
Complete Persona identity verification. You need it to publish changes, connect a product feed, view insights or create an agent. You can do it later from the Business tab. OpenAI has not published a country-specific document list; keep your ID and business registration papers (for example a trade licence or incorporation certificate) ready as a precaution.
Get the blue check. Claiming alone does not give a verified badge. It appears after your Persona verification is approved.
If you create a new profile through Persona, OpenAI's approval publishes it automatically, so continue only when the details are ready.
Shopify merchants can connect their store from Business Hub or the Shopify admin. Existing OpenAI Enterprise customers and advertisers can claim through their OpenAI representative.
What if your claim gets stuck?
Your listing shows a waitlist. In Promptwatch's test on 11 November 2026, claiming an existing listing led to a waitlist screen, with an email from OpenAI when they could continue.
You cannot find your business. If you run an eligible online business, you may be able to create a profile. Not every business qualifies, and OpenAI's policy says it can hold off on some categories.
The DNS record fails. Promptwatch found the TXT record expires, so add it soon after the form shows it, and check that your DNS provider has not doubled the domain in the host name.
Someone else claimed it, or the details are wrong. OpenAI's help centre refers to disputing ownership of a profile. Claiming or disputing does not change its visibility.
What can you edit in Business Hub, and what do Insights show?
After your claim and Persona verification are approved, you can update:
Website
Business description
Product or service category
Logo
Delivery policy and return policy
Product feed with pricing and availability
Keep your name, address and phone number identical to your website and Google Business Profile.
Insights show aggregate activity for the past 28 days:
Mentions: how often your business appeared in ChatGPT responses.
Website clicks: recorded clicks on links to your website. OpenAI's tooltip notes that clicks do not confirm visits or conversions.
Discovery topics: common themes in conversations where your website is cited.
OpenAI says it does not share user chats with businesses, so you never see individual questions.
In Promptwatch's test, the dashboard also offered a 7-day view, profile views and a top-five list of discovery topics. Data lagged by at least a day, and a blank cell meant a metric was below an undisclosed threshold. This is one tester's account, so expect the dashboard to change during the beta.
What are ChatGPT Business Agents, and is claiming free?
When a business appears in a ChatGPT answer, a user can open its profile and start a conversation with its Business Agent. OpenAI says these chats are clearly labelled and kept separate from the user's main conversation. Agents are US-only for now, and verification alone does not guarantee eligibility. OpenAI plans to expand to more markets and business categories. You do not need an agent to claim or manage a profile.
OpenAI's help centre says you do not need an Ads account or a ChatGPT Enterprise agreement to claim. Dynamic Business describes the claim as free. Separately, businesses can sponsor their agent as a landing spot for ChatGPT Ads, and reports say paying does not change how often ChatGPT recommends a business.
Which countries and businesses can claim a profile?
It depends on your location and business type, and OpenAI has not published a country-by-country list. It says any eligible business located where ChatGPT is available can claim, and its help centre adds that availability depends on the business's location and type and on whether the required verification is supported. The most reliable test is to search for your business in Business Hub.
Website: claiming is initially available to eligible businesses with a website, according to OpenAI's policy as quoted by FindSkill.
Online businesses: an online store or online service business with its own domain is the most likely fit.
Physical shops and restaurants: OpenAI has not published rules for them. Check whether your listing appears in Business Hub rather than assuming.
OpenAI can decline: its policy says not every business can claim, and some categories may be on hold.
Business Agents: US only for now.
Open Business Hub, search your business name and see whether the claim option appears.
For readers in the UAE and Gulf: Gulf News reports that profiles are available in markets where ChatGPT operates, subject to verification, but its report does not confirm access for the UAE or Gulf specifically.
ChatGPT business profile vs Google Business Profile: what is the difference?
You need both: the ChatGPT profile adds to your Google profile and does not replace it.
Point | ChatGPT business profile | Google Business Profile |
Where it shows | Inside ChatGPT answers and profiles | Google Search and Maps |
Status | Beta since 10 Nov 2026 | Live for years |
Verification | Phone, email, DNS TXT or Shopify, then Persona ID check | Video, phone, email or postcard |
Reports | Mentions, website clicks, discovery topics (28 days) | Calls, directions, website clicks, searches |
Cost to claim | Reported free | Free |
Does claiming a ChatGPT business profile improve recommendations?
No. OpenAI states that claiming a profile or disputing ownership does not change its visibility in ChatGPT, and OpenAI does not verify every detail a business supplies. Claiming gives you accurate details, a verified badge and real numbers. Visibility still depends on a clear website, consistent details and genuine reviews.
This week's checklist (our recommendations, not OpenAI requirements):
Ask ChatGPT about your business and note what is wrong.
Open Business Hub and check whether you can find and claim your listing.
Keep your DNS login and registration documents ready.
Make name, address, phone, hours and services identical across your website, Google and Bing Places.
Check that robots.txt does not block OAI-SearchBot.
Add Organization or LocalBusiness and FAQ schema to key pages.
Write one answer-first page per main service.
Keep collecting genuine Google reviews.
Frequently asked questions
What is a ChatGPT business profile?
A listing inside ChatGPT that owners can claim and manage in Business Hub. It launched in beta on 10 November 2026.
Is it free to claim?
OpenAI requires no Ads account or Enterprise agreement, and Dynamic Business reports the claim is free. Ads are a separate paid product.
Which countries can claim?
Eligible businesses where ChatGPT is available can claim. OpenAI has not published a country list, so check Business Hub. A website is initially required.
When do I get the blue check?
After Persona identity verification is approved, not at claim.
Can I see what people ask about my business?
No. Insights show aggregate mentions, clicks and discovery topics only.
Is this a beta?
Yes. Rules may change as OpenAI adds countries and features.
How long does it take to claim a business in ChatGPT?
OpenAI has not published a timeline. After you verify, OpenAI reviews the claim and emails its decision, and Persona runs its own review.
Why can't I find my business in Business Hub?
The listing may not exist yet, may be waitlisted, or your business type or location may not be supported yet. Eligible online businesses may be able to create a profile.
Do I need Shopify to claim my business in ChatGPT?
No. Shopify is one optional route. Phone, email and DNS verification are the others.
Get help with AI search visibility
Avantus is an AI, web and app development company based in Business Bay, Dubai, offering Generative Engine Optimisation, AI automation, web and app development, branding and full-funnel marketing. To check how your business appears in ChatGPT and prepare for Business Hub, get in touch with Avantus or email info@weareavantus.com.
