Search
is becoming a conversation,
be the answer it gives back.
Search behaviour is changing. AI tools now answer your customers' questions directly. We build the content positioning that makes your brand the one they recommend.
We sharpen your brands and businesses create exceptional experiences where people live work
51% of B2B buyers now start their research on AI, not Google
Average improvement in brand citation frequency across AI tools after 6 months of a structured GEO programme.
From funded startups to global enterprises, across B2B and D2C, since 2019.
What you get

AI platforms need different authority.
Ranking on Google and being cited by ChatGPT require fundamentally different approaches. We understand both and build a programme that addresses the specific signals AI models use to assess credibility and recommend brands.

We monitor AI responses directly.
Traditional SEO tools track search engine positions. We track how your brand appears in actual AI-generated responses across ChatGPT, Perplexity, and Gemini, so you know exactly where you stand and what needs to change.

Authority earned, not purchased.
Unlike paid search, there is no shortcut to AI citation. We build the content, earn the references, and develop the external authority that gives AI models a reason to recommend your brand. It compounds the longer it runs.

Aligned with SEO and content.
GEO delivers its best results when SEO, content, and PR are aligned behind the same authority-building objectives. We connect all three so every piece of content and every piece of coverage contributes to your AI visibility.
Brands that trust us.







AI is becoming the first place people look for answers.
We build the presence that puts your brand there.
Visibility across AI engines, built through structured content, authority, and relevance.
ChatGPT Optimisation
Content structured to improve the likelihood of being referenced in AI-generated responses within your category.
Google AI Overviews
Optimisation to increase the chances of your content appearing in Google’s AI-generated summaries at the top of search results.
Google Gemini Optimisation
Content structured to improve visibility within Gemini-powered experiences across Search, Workspace, and other Google products.
Semantic & Conversational Keyword Strategy
Keyword strategies based on natural language and user intent, aligned with how queries are phrased in AI interactions.
Perplexity Optimisation
Content structured to improve the chances of being referenced by AI-driven platforms like Perplexity.
Brand Authority & Digital PR
Building authority through mentions, references, and credible sources that strengthen trust signals across the web.
Structured Data & Schema Markup
Implementation of structured data to improve how AI systems interpret and utilise your content.
Review & Reputation Management
Strengthening brand credibility through reviews and reputation signals that influence trust and visibility in AI-driven outputs.
The stack we run on.
Tools we know inside-out, chosen because they ship measurable outcomes, not because they look good in a deck.
OTHER
SERVICES
Every discipline runs through one team — browse the rest of what we offer.
Questions about Generative Engine Optimisation? Here is what we hear most.
Stories of Transformation
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Case Study
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